Is your YouTube channel not as popular as you’d like? Many new channels struggle to reach an audience. If you’re interested in developing a sponsorship or otherwise monetizing your YouTube channel, your channel needs to be popular.
Gaining subscribers can seem like a challenge, but there are a few effective strategies available. This complete guide will show you how to get a lot of subscribers on YouTube fast. A large, engaged audience is possible for any type of YouTube channel. Here’s how:
Create a Lot of Content
A popular site is supported by a lot of content. Imagine someone discovering one of your videos for the first time. If they enjoyed one of your videos, they likely might be interested in others. You want a backlog of videos available for new viewers to explore.
There’s no real shortcut here. You’ll need to create as much quality content as possible. At the very minimum, upload a new video every week. Some popular YouTubers post new content every day.
As your archive of content grows, you’ll want to make sure your channel is organized. Group your videos into playlists. Playlists provide an organized structure which makes navigating your channel easy for your viewers and yourself.
Create a Posting Schedule
Make a schedule and stick to it. Try to upload your videos at regular times throughout the week. If you let your subscribers know when your next video will be available, they’ll be more likely to return to your channel when that video is released.
People are more likely to subscribe to someone who is regularly producing content as opposed to someone who uploads every once in a while.
Consider live streaming your videos to be able to interact with your audience while they watch you. Live streaming videos are often placed higher in YouTube search results, especially while they are being streamed.
Tag Each Video
Properly tag your videos. Make sure that all of your tags match the content of your videos. If a video is improperly tagged, people will quickly leave. After all, an improperly tagged video doesn’t deliver the topic the viewer was originally searching for.
Good tags will make sure that your videos are showing up in relevant searches. Use multi-word tags as well as single words. People often search for phrases.
Limit yourself to a maximum of 15 hashtags per video. If you use more YouTube will ignore all of your hashtags and may not show your video in search results.
Use relevant hashtags which people are searching for. This helps your content rank highly in the search engines.
Create Great Titles
Pictures might be worth a thousand words, but every video still needs a great title. You’ll want to be as descriptive as possible. Include important keywords in your titles, too.
For instance, the title “How to Change Your Oil” is pretty generic. A much better title would be “How to Change the Oil in a 2014 Ford Taurus.” There are more keywords in that title for search engines to find. Plus, the added details help users, too.
What does just about everybody do before watching any video online? They’ll at least skim through the video description. You want to craft descriptions which grab readers quickly.
Remember, only the first few lines of a video’s description will appear in a search result. You want to get right to the point. What is this video about? How will it benefit the viewer?
Include one or two of the most important keywords. A few keywords can help increase your site’s position in the search results, but too many can interfere with readability. At the end of your description, provide a link to your channel.
Start Your Videos with a Hook
There’s a lot of YouTube content out there. People are quick to move on if a video doesn’t interest them right away. You want to start each video with a compelling hook.
You have about 10 to 15 seconds to grab a viewer’s attention. Explain the benefits the user will receive by watching your video. Outline what the user will learn and how long the video will take to watch.
Ask for Subscriptions
Viewers might not always think to subscribe to a channel after the video has ended. You’ll want to end every video with a friendly reminder to subscribe to your channel.
Some YouTubers add a subscription reminder at the very beginning of the video. While that can have a benefit, there’s also an increased risk of irritating the viewer. People want to see the content of the video they clicked on, not an instant plea for subscriptions and likes. Viewers who stayed until the end of the video are more likely to be interested in additional content from your brand.
Make subscribing to your channel easy with this three-step call to action:
- First, tell viewers what to do
- Then tell them how to do it
- Finally, tell them why to do it
For example, “Stay up-to-date on all the latest car maintenance tips by clicking the button above this video and subscribing to our channel today.” Users are told to subscribe, they’re directed to the subscription button, and they’re presented with the benefits (staying up-to-date on car maintenance).
Finally, add a subscription button directly within your video by using YouTube Annotations. Make sure the button doesn’t obscure anything interesting on the screen. Only include the button during the last segment of your video.
There isn’t one magic technique to gain a lot of subscribers on YouTube. Instead, building a loyal following is an on-going process. If you do a lot of little things right, you’ll develop a large audience over time.
Publish a lot of quality content on a regular schedule. Make sure each post is optimized with keywords and detailed descriptions. Finally, encourage viewers to subscribe in the last segment of each video.
These techniques will help you grow your channel, connect with your audience and get a lot of subscribers on YouTube fast.